Dr Niki Shah
Owner & Founder, DOCS. Lead educator at Proligner. BDS 2011 (London). Full bio →
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For the media
Writing about us? Wonderful. Logos, photos, founder bios, and a friendly press contact — all in one place.
The company
Direct Oral Care Solutions is a UK-based, trade-only distributor of innovative dental wellness products and clinical training. Founded by Dr Niki Shah in partnership with world-renowned dental innovators, we bring breakthrough non-invasive technologies to dental practices across the country, alongside the expert education to use them well.
Our flagship products include Magic 3 (a colourless plaque-disclosing and degrading foam, and the only MHRA Class I medical device in our range), DWC8 (the world’s first teeth desensitiser that whitens), and Perfect Trays (Dr Wyman Chan’s patented bleaching tray system, in use globally since 2003).
The people
Our founders and partners are available for interviews, expert commentary, and feature contributions on dental wellness, non-invasive whitening, and the future of preventive dentistry.
Owner & Founder, DOCS. Lead educator at Proligner. BDS 2011 (London). Full bio →
World-renowned non-invasive bleaching pioneer. Inventor, lecturer, and holder of 15+ dental patents. Full bio →
Host of Protrusive Dental Podcast, reaching listeners in 150+ countries. Full bio →
Founder of DRE Composite and N1 Dental, Islington’s first biological dental clinic. Full bio →
Less drama. Better dentistry. That’s the whole plan.
— A DOCS guiding line
The assets
Our logo and brand assets are available for editorial use. We just ask you don’t alter or recolour them. If you need a specific format or size that’s not listed, drop us a line and we’ll get it sorted.
Full-colour logo on transparent background, high resolution.
Coming soonVector format, scalable to any size for print or digital.
Coming soonHigh-resolution photography of Magic 3, DWC8, Perfect Trays and more.
Coming soonProfessional headshots of our founders and key partners.
Coming soonGet in touch
For interview requests, expert commentary, product samples, or anything else press-related, please get in touch directly. We aim to respond within one working day.
Email: via our contact form
Phone: available on request through the contact form.